BIG RED® Soda BIG RED® has become the dominant player in the “red“ category. For the unfamiliar, the taste is described as similar to a cream soda but also as a fruity, vanilla taste, similar to bubble gum. The fact is there is nothing to describe the unique delicious taste of BIG RED®. It just tastes “red“ and if you haven’t tried it, you're missing out on a real treat.