1937	Perfection Barber and Beauty Supply in Waco begins making flavoring extracts under the name Sun Tang. Inventors Grover Thomsen and R.H. Roark develop a unique red drink, Sun Tang Red Cream Soda. They change the company name to Perfection Co. Ltd. to be more in line with a flavoring extract business.
1939	Trademark is registered for Sun Tang Red Cream Soda.
1943	Company is incorporated under the name Perfection Co., Inc., with principals G.C. Thornsen as President; R.H. Roark as Vice President and M.L. Saunders as Secretary and Treasurer.
1959	Sun Tang Red Cream Soda becomes Sun Tang Big Red
1969	Trademark is registered for Big Red.
1972	Company moves headquarters to 720 Jewel Drive from downtown Waco.
1973	Corporation name changes to Big Red, Inc.
1976	President M.L. Saunders dies. Donald S. Sharp comes in as Executive Vice President
1977	Franchise added in Vincennes, Indiana.
1982	Franchise added in Austin and Abilene, TX, Clovis, NM and Lima, OH.
1984	Franchise added in Ellisville, MS; El Paso, TX, Lawton, OK, Longview, TX, Monroe, LA, Rockford IL and Sheffield, AL.
1984	Franchise added in Amarillo, TX, Dallas, TX, Jasper, IN, Terre Haute, IN, and Tucson, AR.
1985	Sweetener in Diet Big Red changes from saccharin to NutraSweet.
1986	Franchises added in Baton Rouge and New Orleans, LA, Oklahoma City, OK, Huron, SD, Nashville, TN, and Harlingen, Lubbock, and Houston, TX.
1986	Franchises added in Miami, FL, Napa CA, Cincinnatti, OH, and Tylertown, MS.
1987	Agreement is signed with International Division of Dr. Pepper to market Big Red internationally.
1988	Big Red becomes available in long neck bottles.
1997	Big Red introduces Splash Logo
1998	Franchises added in Southern California, Las Vegas, NV, and Albuquerque, NM.
1999	Big Red acquires the Nesbitt's brands and NuGrape from the Monarch Co. in Atlanta and adds franchises across all Midwest with DBSUBG.
2002	Don Sharp inducted into Beverage World magazine's soft Drink Hall of Fame.
2004	Big Red float debuts at the Kentucky Derby.
2005	Big Red ranks as sixth-largest carbonated drink company in the country.
2005	RED jAK Energy drink comes out.
2006	Big Red brings out Sugar Free Big Red Float.